Privacy Policy

Last updated: December 15, 2025

Introduction

Welcome to Kitlay. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you sign up for our waitlist.

Information We Collect

When you sign up for our waitlist, we collect the following information:

Personal Information You Provide

  • Email Address - Required to send you updates about Kitlay's launch
  • First Name - Optional, helps us personalize our communications
  • Last Name - Optional, helps us personalize our communications

Automatically Collected Information

We automatically collect certain technical information when you submit the form:

  • IP Address - Used for security and analytics purposes
  • User Agent - Browser and device information for compatibility
  • Referrer - How you found our website
  • Timestamp - When you signed up

How We Use Your Information

We use your information to:

  • Send you updates about Kitlay's launch and new features
  • Provide you with relevant information about ultramarathon and trail running gear
  • Improve our services and website functionality
  • Analyze traffic patterns and usage to optimize user experience
  • Respond to your inquiries and provide customer support

Email Marketing

We use Loops, our email marketing service provider, to send you emails. By signing up, you agree to receive marketing emails from us. You can unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any email.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With Service Providers: We share information with Loops to send you emails
  • For Legal Reasons: We may disclose information if required by law or to protect our rights
  • Business Transfers: In case of a merger, acquisition, or sale of assets

Data Security

We implement appropriate security measures to protect your personal information:

  • Secure HTTPS encryption for all data transmissions
  • Secure storage of your information with our service providers
  • Access to your information is limited to authorized personnel
  • Regular security reviews and updates

Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. You can request deletion of your information at any time.

Your Rights

You have the right to:

  • Access - Request a copy of the personal information we hold about you
  • Correct - Request correction of inaccurate personal information
  • Delete - Request deletion of your personal information
  • Object - Object to processing of your personal information
  • Port - Request transfer of your personal information to another service
  • Unsubscribe - Opt out of marketing communications at any time

To exercise these rights, please contact us at kitlaydotcom@gmail.com

Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings.

Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

GDPR Rights (for EU Residents)

If you are an EU resident, you have additional rights under the General Data Protection Regulation (GDPR):

  • The right to be informed about data collection and use
  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure ("right to be forgotten")
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing
  • Rights related to automated decision making and profiling

Consent: By providing your email address and signing up for our waitlist, you consent to the collection and use of your information as described in this Privacy Policy.